California Apparel News article


<< previous

Having a Bowl at the WCT Show
Aug. 08. 2015
Feb. 08. 2015
Aug. 07. 2014
Feb. 08. 2014
Aug. 14. 2013
Jan. 26. 2013
Aug. 04. 2012
Jan. 28. 2012
Aug. 05. 2011
Feb. 04. 2011
Aug. 06. 2010
Feb. 05. 2010
Aug. 07. 2009

August 07, 2009
by Robert McAllister

When the going gets tough, the tough gocbowling. Thatfs how the buyers and reps attending the semiannual WestCoast Trend Show handle the rigors of the menswear trade.

WCTfs gRock & Bowlh event, the latest taking place on Aug. 2, has become a new tradition at the menswear show, which is held twice a year at the Embassy Suites LAX. After a day of pitching high-end menswear and shopping labels, most of the group casts their competitive differences aside and heads to the nearby El Dorado Lanes for a night of fun.

gIt allows you to high-five a customer, laugh at a gutter ball someone throws, tease somebodyfs terrible form while having a beer at the same time,h described show producer Ken Haruta. gIt is something that all of us do not do on a regular basis, so it allows us to get to know each other a little better.h

The atmosphere is a part Vegas, part rock 'n' roll. The lights are turned down and the music is pumped up to enhance the atmosphere.

gThe next day there is a buzz about how much fun everyone had and a little teasing, which breaks down the barriers between the retailer and vendor. In my opinion, building relationships with your customers takes time and effort and those that do it become more successful, and I believe that bowling is a fun way to start building a relationship,h added Haruta.

Bowling has become a cool pastime for other fashionistas. Several fashion events have been held at the Lucky Strike lanes both at Hollywood & Highland and at The Block in Orange.


  -<< previous